The automotive revolution is speeding up (6)
Wednesday, 13 December 2017
A perspective on the emerging personal mobility landscape
Changes in technological focus mean that players will have to think actively about positioning themselves. A snapshot of these changes emerges when we consider the likely shifts in value and thus the respective revenue opportunities, between today and 2030 in the new personal-mobility landscape (Exhibit 6). To illustrate this, we will refer to the revenue potential of our base case—$6.6 trillion by 2030—and will not consider broader opportunities, such as those in the infrastructure layer.
Today, the market is consolidated and focused on providing the traditional, privately owned vehicles that the majority of consumers use for their personal transportation needs. In the future, the mobility landscape may be highly disrupted and require many new layers of offers, given the potential for value shifts and additional value being created through new powertrains, autonomous-driving technology, in-vehicle connected services, and shared mobility.
As personal mobility continues to improve with these new offers, the biggest beneficiary of this disruption is likely to be the end consumer. Mobility as a Service (MaaS) may fundamentally change the consumer’s relationship to the car. Just like the mobile phone, changes in mobility will open up the possibility for new services and completely new forms of value creation in daily life.
This new way of looking at the personal-mobility landscape allows us to map developments and identify new opportunities as players seek to meet the needs of the mobility consumer of the future and capture a fair share of the market.