Mobility and behaviour
Friday, 27 February 2015
In the traffic and transport sector increasing attention is being paid to the behavioural component as starting point for policy and developing measures.
In the Dutch CROW publication 'Mobility and behaviour' knowledge is presented in a structured way, with the intent to teach the reader to look through 'behavioural glasses'.
One of its principles is – if the user doesn't use the product as intended, the product is not good enough. Whether or not you consider that correct.
What's interesting (and of more use internationally) are the referrals to findings from the Behavioural Insights Team (BIT). They use insights from behavioural science to encourage people to make better choices for themselves and society. BIT has developed the EAST model, four simple ways to apply behavioural insights.