Loyalty programmes for the digital age

Friday, 17 April 2015

by: Qurius

An interesting report from Capgemini Consulting on loyalty programmes and how they are out of step with the digital age. It contains research on the topic as well as some good practices and suggestions for the way ahead.

The way ahead with loyalty programmes in the digital age.PNG

The way ahead with loyalty programmes in the digital age.

Some quotes from the report:

  • 44% of the negative sentiment towards loyalty programmes was due to the lack of reward relevance, flexibility and value.
  • Personalisation needs to become much more nuanced, going beyond the broad tier-based approach.
  • As smartphones increasingly become more widespread, we would reasonably expect to see everybody accessing their loyalty programmes almost exclusively on a mobile basis.

For detailed information, download the report here.