Moderation of car parking demand

Thursday, 3 November 2016

by: Qurius

Some form of differential pricing is necessary

Many cities follow a parking policy based around short stay and long stay. This simple model does not meet the needs of motorists who perceive this as being too expensive, especially for those who make poor parking choices. However, like other areas, congestion during peak-times meant some form of differential pricing was necessary to keep traffic moving.

Some offers i.e. solutions

An offer to encourage shoppers into the town centre during the off-peak period, charging a low(er) tariff between 10am and 3pm. Research showed it was popular, demonstrating that ticket sales had grown by 1.2%. It encouraged a change in habits with shoppers entering the town centre by car after the busy morning peak and it was seen as fair by the majority of traders and consumers.

An offer to commuters who enter the town centre before 8am through an early bird rate to cut congestion.

An offer to encourage afternoon shoppers to linger in the town centre and enjoy evening entertainment through a low(er) tariff for those arriving after 2pm and departing from 7pm, taking the pressure off the road network after the working day.

An offer for those motorists who were unable to change their habits and avoid busy periods was created in the form of a preferential rate for those driving lower emissions vehicles to encourage a reduction in pollution.

Innovative offers

Such innovation in parking tariff offers can positively influence motorists behaviour and gain acceptance from the majority of stakeholders as being fair when complimented with dialogue.

A liberal extract from 'Re-Think! Parking on the High Street', an exploration and collation of evidence and learnings regarding the relationship between car parking provision and town centre prosperity - by the Association of Town & City Management (ATCM), the British Parking Association (BPA), Springboard Research Ltd and Parking Data & Research International (PDRI).