DIA and Q-Park team up for parking advice

Monday, 23 February 2015

by: Qurius

Parking provider Q-Park has teamed up with the Driving Instructors Association (DIA) to educate motorists and offer parking benefits. As driving in cities can be a daunting challenge to some new drivers, Q-Park has created a parking manual for first-time motorists covering various aspects of parking.

In addition to the new parking manual, DIA members are permitted to use participating Q-Park facilities to coach new drivers and build confidence in bay parking skills. This scheme has been rolled out in a number of cities including Nottingham, Birmingham, and Reading and has recently been extended to Edinburgh and Liverpool.

With the proposed trial to develop the UK driving test planning to include a greater emphasis on bay parking, Q-Park has also created an offer whereby new drivers can receive up to £100 free parking vouchers when they pass their test.

John Denton, head of sales and marketing at Q-Park commented: "We have been working with the DIA for a number of years supporting new drivers. As a new driver, we feel that confidence builds with experience especially with parking. The dreaded parallel or reverse parking can be difficult for new drivers in busy city centres so we wanted to support the excellent training that the DIA members given by offering free bay training."

DIA chief executive Carly Brookfield said: "We are delighted to partner with a progressive, driver and safety conscience brand such as Q-Park. So far, our partnership has been very well received by members who particularly like the ability to practice bay parking with their students for free in many of the Q-Park facilities. This is an invaluable part of the training for novice drivers and instructors regularly report they struggle to find good places to practice as many car park operators can be unwelcoming to learners and trainers. Q-Park realises that learners are their next generation of car park customers and want to support their driver development and safety. This is particularly relevant as the proposed trial to develop the UK driving test will include a greater emphasis on bay parking - an area where many motorists can be let down by their manoeuvring skills."